South End Yarn Co.
![SEYC - Brand Guidelines Cover](https://cdn.myportfolio.com/20dd1097ad3e2c7b2e4553a3586064a7/74ed1b1e-a114-4433-9e79-38d8aa5a5fd1_rw_1920.jpg?h=f195b84b6c29c86590a2f5bcc1041029)
South End Yarn Co.
SEYC stands as a novel yarn shop nestled in the heart of downtown Newburyport, MA. My collaboration with the owner involved the establishment of comprehensive brand guidelines, encompassing directives for logo application, color palette, and primary and secondary font selections.
I extended this foundation to develop engaging and cohesive social media posts, strategically designed to promote the shop, showcase its diverse array of products, and highlight the educational classes offered.
![SEYC - Logo Usage](https://cdn.myportfolio.com/20dd1097ad3e2c7b2e4553a3586064a7/5c32b1af-353c-4033-8d6b-401e7e058d1a_rw_1920.jpg?h=dcf7142615a22a0fa301c2e589e825de)
SEYC - Logo Usage
![SEYC - Color Palette](https://cdn.myportfolio.com/20dd1097ad3e2c7b2e4553a3586064a7/645c52e0-331c-4190-9b77-10cf4a2a2640_rw_1920.jpg?h=ba2b4c26a0e6d47a899e608923c6e873)
SEYC - Color Palette
![SEYC - Primary Font Type](https://cdn.myportfolio.com/20dd1097ad3e2c7b2e4553a3586064a7/c14aacce-7aff-47ef-8e9a-0a7c2fab5975_rw_1920.jpg?h=9e879337381aded8ef5ded9ead7e964b)
SEYC - Primary Font Type
![SEYC - Secondary Font Type](https://cdn.myportfolio.com/20dd1097ad3e2c7b2e4553a3586064a7/edf89d8e-b4bd-4313-93a1-9673882b557d_rw_1920.jpg?h=10640f0a56c26d208380f5cf23bba481)
SEYC - Secondary Font Type
Cytek Biosciences - Branding Concepts
(Worked on while at Cytek Biosciences, Inc.)
Rebranding Taylor Bank - Serves the Delmarva Peninsula with over 12 branches
(Worked on while at Stackpole & Partners)
Company Branding
![New logo Created by Stackpole](https://cdn.myportfolio.com/20dd1097ad3e2c7b2e4553a3586064a7/1146d090-23db-4e68-89b3-ffecf7b7dea1_rw_1200.png?h=82a8c79c42e89ee08457d9adbb5d12bd)
New logo Created by Stackpole
![Letterhead and Business Card](https://cdn.myportfolio.com/20dd1097ad3e2c7b2e4553a3586064a7/8519ece7-ba0a-4bf8-a578-a06f27029161_rw_1920.png?h=ea07f74d543fa2ad104482a86bef1914)
Letterhead and Business Card
![Stationery](https://cdn.myportfolio.com/20dd1097ad3e2c7b2e4553a3586064a7/42b492a4-b33f-4bac-8463-9d845981508f_rw_1920.png?h=8fe4eb9925ea1e335403233a351c5de5)
Stationery
![Debit Card, Credit Card and Business Debit Card](https://cdn.myportfolio.com/20dd1097ad3e2c7b2e4553a3586064a7/3ff96a5e-7c37-4911-ac9f-2451b377f291_rw_1920.png?h=4d9f8eb47fdb221285d4463fdceadeb7)
Debit Card, Credit Card and Business Debit Card
![Vertical Digital Banner](https://cdn.myportfolio.com/20dd1097ad3e2c7b2e4553a3586064a7/6533124d-85a9-4e27-9b06-8b338c21d851_rw_600.png?h=72ea9d24c1aea739c8889a9bbc43b6e5)
Vertical Digital Banner
![Retractable Vinyl Banner - Inside Banks](https://cdn.myportfolio.com/20dd1097ad3e2c7b2e4553a3586064a7/798d9883-68c1-4b4b-9b17-8ecfad5a0fda_rw_600.png?h=bf7d60b81cbc455632bcaf1ac6ef7c51)
Retractable Vinyl Banner - Inside Banks
![Internal Logo For Health Benefit Promotion](https://cdn.myportfolio.com/20dd1097ad3e2c7b2e4553a3586064a7/c538ff1a-b2f6-40f4-b52c-8ee5c58a4452_rw_1920.png?h=f54284f7bfdb2d72d73e7b898034e6e0)
Internal Logo For Health Benefit Promotion
Website & Social Media Accounts
![Rebranded Website & New Home Page Banner](https://cdn.myportfolio.com/20dd1097ad3e2c7b2e4553a3586064a7/d2e0d89b-657f-41a3-920b-66fa779462ff_rw_1920.png?h=dbd4023e7ab555aedb4096a1e67cb34e)
Rebranded Website & New Home Page Banner
![Brand Launch Corn Maze Logo Home Page Banner](https://cdn.myportfolio.com/20dd1097ad3e2c7b2e4553a3586064a7/b63f782c-b9d5-4ec5-aefd-f2697f4dd40d_rw_1920.png?h=7995d69a9a2f09bd99ce206fffd23129)
Brand Launch Corn Maze Logo Home Page Banner
![Facebook Page Banner, Logo, and Posts](https://cdn.myportfolio.com/20dd1097ad3e2c7b2e4553a3586064a7/8dcf7f56-b03b-4847-8818-bff2d0ac65d8_rw_1920.png?h=2ca81f1f69b2ba76a38bd7de352ff0f7)
Facebook Page Banner, Logo, and Posts
![Profile Photo & Posts](https://cdn.myportfolio.com/20dd1097ad3e2c7b2e4553a3586064a7/eb7be5d6-d371-439f-a0a9-5639639bcae3_rw_1200.png?h=3f8899bb85c5fbf227bab8d4f7360783)
Profile Photo & Posts
Digital Promotion
![Paid Digital Banner](https://cdn.myportfolio.com/20dd1097ad3e2c7b2e4553a3586064a7/d0f215ca-7773-45bc-8f3c-cf45993d049b_rw_1920.png?h=ea9759464262862498502e0fe80964b4)
Paid Digital Banner
![Paid Digital Banner](https://cdn.myportfolio.com/20dd1097ad3e2c7b2e4553a3586064a7/0f2c033d-e23a-46f8-95de-ca43dd14a56f_rw_1200.png?h=2806d6e8efbe6de27bdf438710bbd6e4)
Paid Digital Banner
![Poster](https://cdn.myportfolio.com/20dd1097ad3e2c7b2e4553a3586064a7/e99e04c5-d0e7-404b-8826-9312a90f1d73_rw_1200.png?h=563c25b3e687238bd222bd3d2ae23b19)
Poster
![Digital Banner & Home Page Banner](https://cdn.myportfolio.com/20dd1097ad3e2c7b2e4553a3586064a7/fe99ad13-1d5f-4179-803b-38ba57821dfa_rw_1920.png?h=5c8e188f1f1f42b3b881cff15c6964fa)
Digital Banner & Home Page Banner
Print Ads
![Community Commitment Campaign - Print Ad 1](https://cdn.myportfolio.com/20dd1097ad3e2c7b2e4553a3586064a7/da5b332d-409a-4d22-8f0b-83102c7bb1f0_rw_1920.png?h=69b1dd3b495502a7fcf4df593bbaba9e)
Community Commitment Campaign - Print Ad 1
![Community Commitment Campaign - Print Ad 2](https://cdn.myportfolio.com/20dd1097ad3e2c7b2e4553a3586064a7/b613c101-7a99-4c17-8f40-a82251175248_rw_1920.png?h=a252b3ead9a3aed22407606480a645b5)
Community Commitment Campaign - Print Ad 2
![There For You Print Ad & Digital Banner Campaign - Print Ad 1](https://cdn.myportfolio.com/20dd1097ad3e2c7b2e4553a3586064a7/3b0caa10-fc58-40aa-9da5-e90e7f80ce38_rw_1920.png?h=f507762c80f6e003a3fdd8b912735c72)
There For You Print Ad & Digital Banner Campaign - Print Ad 1
![There For You Print Ad & Digital Banner Campaign - Digital Assets](https://cdn.myportfolio.com/20dd1097ad3e2c7b2e4553a3586064a7/dc1a0dde-d351-423a-b4d4-264f05422820_rw_1920.png?h=4696e8066767d3634de2f8dd9fa9b6ac)
There For You Print Ad & Digital Banner Campaign - Digital Assets
![](https://cdn.myportfolio.com/20dd1097ad3e2c7b2e4553a3586064a7/fd46a27c-53b9-4016-b8f9-4b069229e619_rw_1920.png?h=d18105699a6da5603b9477649709bf46)
![](https://cdn.myportfolio.com/20dd1097ad3e2c7b2e4553a3586064a7/554c8c73-c6b7-41f5-90ad-48b8aa3223c8_rw_1920.png?h=2fda45a4319e50c281c03909193bc1e8)
![](https://cdn.myportfolio.com/20dd1097ad3e2c7b2e4553a3586064a7/56b91dca-ec96-4f26-b3e1-4272909041a3_rw_1920.png?h=2a059b70016f1019ce55d4315f3c0b37)
![](https://cdn.myportfolio.com/20dd1097ad3e2c7b2e4553a3586064a7/9d3cc614-ae19-4ba1-988e-da9d248f5d20_rw_1920.png?h=378fe9249862465a9586a529cc7aea60)
NH Sticks & Stones Rebrand
![Logo Design](https://cdn.myportfolio.com/20dd1097ad3e2c7b2e4553a3586064a7/3ec0c289-c2bb-40cb-bcef-5769acd115a3_rw_1920.png?h=d8c385d0ff23b0d0a99a36e7d5391251)
Logo Design
![Stationery](https://cdn.myportfolio.com/20dd1097ad3e2c7b2e4553a3586064a7/28b78c25-43dc-417c-9c22-97851d21a552_rw_1200.jpg?h=8dd30bd81a8f4450939ea0253f631ac7)
Stationery
![Website](https://cdn.myportfolio.com/20dd1097ad3e2c7b2e4553a3586064a7/510231f9-a83b-4aef-b037-49ce884e9a8d_rw_1200.jpg?h=61a7cba32630ad81462e17812fb026df)
Website
![Business Card Design](https://cdn.myportfolio.com/20dd1097ad3e2c7b2e4553a3586064a7/300986fb-b72d-4628-a2b7-5e94cb1dbece_rw_1200.jpg?h=15710d8c786395480730b260229ab1cb)
Business Card Design
![Poster Design](https://cdn.myportfolio.com/20dd1097ad3e2c7b2e4553a3586064a7/41625f33-599b-4fd1-a550-a574d518dfd9_rw_1920.jpg?h=7b21b4dc0eee90796b5d2706a95ffdd5)
Poster Design
![T-Shirt Design](https://cdn.myportfolio.com/20dd1097ad3e2c7b2e4553a3586064a7/7b7154f7-a7ae-428b-89d8-b05c49e16444_rw_3840.jpg?h=d580adfc5bff5d93f5e0e65b5df44569)
T-Shirt Design
![Instagram Account](https://cdn.myportfolio.com/20dd1097ad3e2c7b2e4553a3586064a7/ee5d5535-8e6e-4fc6-b511-ee8bfc3c7ab7_rw_1920.png?h=909e2557f941a7fdfe60651cf2cbbf1f)
Instagram Account
![Created Google My Business Page](https://cdn.myportfolio.com/20dd1097ad3e2c7b2e4553a3586064a7/e04f5294-1d45-4735-a3bd-04670138d75c_rw_1200.png?h=6ca73f1ebe3e6824178a5539ed98b22e)
Created Google My Business Page
![SEO for Website - Takes up the whole first page now](https://cdn.myportfolio.com/20dd1097ad3e2c7b2e4553a3586064a7/426e264f-8447-4f8e-84a9-53384c9d9640_rw_1920.png?h=330257d01b0e92cf9f61884fc59973df)
SEO for Website - Takes up the whole first page now
![Logo Variation - Paisley Pattern](https://cdn.myportfolio.com/20dd1097ad3e2c7b2e4553a3586064a7/9bffb904-9139-4ed2-b9a9-6a0c45908771_rw_1200.png?h=7f6cc9cd19beb8a956b41e85ea8f91bb)
Logo Variation - Paisley Pattern
![Logo Variation - Distressed](https://cdn.myportfolio.com/20dd1097ad3e2c7b2e4553a3586064a7/93fe1e68-66d3-4560-a020-e62019292e1d_rw_3840.png?h=1b60436139d749837b0ead5479e3d115)
Logo Variation - Distressed
CC Reptiles - Building brand from scratch
![Inverse Logo](https://cdn.myportfolio.com/20dd1097ad3e2c7b2e4553a3586064a7/f50f9e97-21f4-4529-84ce-d155aaa54f0a_rw_3840.png?h=4f9136a93781f90c22f945dc956dae1a)
Inverse Logo
![Business Cards](https://cdn.myportfolio.com/20dd1097ad3e2c7b2e4553a3586064a7/de46567b-c98a-468f-96cc-7d78c266ebc1_rw_1920.jpg?h=2d22f910d4abae69a58ea5d60eba9ddf)
Business Cards
![Front and Back of Business Cards](https://cdn.myportfolio.com/20dd1097ad3e2c7b2e4553a3586064a7/69ce279a-8357-4f78-a112-be2f3e3c4ad0_rw_1920.jpg?h=3c4c7e8c0f4932d74846e5494a28bb48)
Front and Back of Business Cards
![Business Cards & Die Cut Stickers](https://cdn.myportfolio.com/20dd1097ad3e2c7b2e4553a3586064a7/66da2b36-7530-4539-a3ae-5d6f23707f38_rw_1920.jpg?h=9a54ca652aed4618dcc5802ea714c5dd)
Business Cards & Die Cut Stickers
![T-Shirt Design](https://cdn.myportfolio.com/20dd1097ad3e2c7b2e4553a3586064a7/29fd1ff6-bb6e-4121-b789-ae22dc6768ed_rw_1920.jpg?h=c6982513b4250b1d2c451bc822ad41f9)