Brand Guideline - Cover Page
SEYC - Logo Usage
SEYC - Color Palette
SEYC - Primary Font Types
SEYC - Secondary Font Types
MY approach to branding & STRATEGY involves:
Understanding the Brand:
Grasp the brand's values, mission, and target audience.
Defining Brand Personality:
Identify traits guiding design decisions for a consistent personality.
Creating a Unique Visual Identity:
Design a distinctive logo, select a fitting color palette, and
typography.
typography.
Ensuring Design Consistency:
Maintain a cohesive look across all brand elements.
Adapting for Scalability:
Design with flexibility for various platforms and applications.
Developing Brand Guidelines:
Document correct usage in comprehensive guidelines.
Considering UX:
Design with a user-centric approach for a seamless experience.
Telling a Visual Story:
Use design to narrate the brand's story and connect with the
audience.
audience.
Testing and Iterating:
Gather feedback, iterate, and refine the design.
Staying Relevant:
Keep the brand's visual identity updated with trends and market
shifts.
shifts.